HYPERcurve has developed a big 3D scanning project in collaboration with international research institutes. With whom we developed specialized avatars for lingerie purposes.
3D body models
The first aim is to accurately visualize the product which means you need an accurate breast shape.The next step is achieving accurate digital fit not only visually but pattern wise. How we address these hard technological challenges is to partner with the right companies and institutes and advocate for the right tools we need for lingerie.
There is a huge shift in TECHceptance (the acceptance of tech) by consumers. The increase of body scanning initiatives is opening up yet another set of opportunities to explore like improving the online shopping experience and even mass customization.